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True genius lies in its simplicity. It seems that the Rolex DateJust has nothing special about it –and yet it has been one of the most popular watches of the brand for the past six decades. The secret of its popularity is in its simple design and well laid-out dial. The watch has no unnecessary features, just the essential ones – a date display and hour, minute and second indicators.
The Rolex Datejust was the first timepiece to have a date display on the dial. This happened in 1945, during a turning point in the history of the world. A few years later, the company added magnifying Cyclops lens in order to make the date more visible.
The Rolex Datejust is one of the most versatile watches in the product line of the company. It comes with a variety of bezels: fluted, bi-directional, diamond studded or domed. The watch is usually made from a special steel alloy called 904L. This kind of material is more corrosion-resistant than unalloyed steel and is used in aerospace and medical fields. But the versions of the timepiece with a leather strap are also available with a case in white gold or yellow gold. However, if you prefer steel bracelets, you have four options: it can be made entirely from stainless steel or yellow gold or stainless steel combined with yellow gold or rose gold. The Rolex Datejust dials also may come in different designs and colours – black, white, blue, golden, pink, silver, with Roman numerals, Arabic numerals, or simple markers. Altogether, the timepiece is available in over a hundred versions that can satisfy the taste of the most fastidious and critical.